Luxury vehicle is a marketing term for a vehicle that provides luxury — that which is beyond strict necessity — in exchange for increased cost to the buyer.
The term suggests a vehicle with greater equipment, performance, construction precision, comfort, design ingenuity, technological innovation, or features that convey brand image, cachet, status, or prestige — or any other discretionary feature or combination of features.
The term may be applied to any vehicle type — from minivan to convertible, crossover or sport utility vehicle and to any size vehicle, from small to large — in any price range.[1]
Though widely used, the term is broad, highly variable, ambiguous and abstruse — and lacks both measurability or verifiability. In other words, there is no test, defined threshold, or industry standard, that determines at what point an automobile becomes a "luxury vehicle."
"What is a luxury car to some... may be ‘ordinary’ to others."[
The term suggests a vehicle with greater equipment, performance, construction precision, comfort, design ingenuity, technological innovation, or features that convey brand image, cachet, status, or prestige — or any other discretionary feature or combination of features.
The term may be applied to any vehicle type — from minivan to convertible, crossover or sport utility vehicle and to any size vehicle, from small to large — in any price range.[1]
Though widely used, the term is broad, highly variable, ambiguous and abstruse — and lacks both measurability or verifiability. In other words, there is no test, defined threshold, or industry standard, that determines at what point an automobile becomes a "luxury vehicle."
"What is a luxury car to some... may be ‘ordinary’ to others."[
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